Atkins Nutritionals

by Scott Paley — last modified February 28, 2007 - 17:44

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The new Atkins Nutritionals management team came to Abstract Edge during a complete reinvention of their brand. They wanted AE to create an online experience that articulated this new business strategy and brand identity, and the Atkins marketing team needed to be able to keep their online content timely and relevant. We designed a website, deployed on and managed by Plone, that reflects Atkins' new corporate mission, provides product information and educational resources, and inspires active people to achieve the advantage they need to enhance their health and enrich their lives. Through innovative strategy, creative design, and with the use of Plone, AE helped Atkins to successfully launch a new online business strategy.

Provided by: Abstract Edge
Industry: Major Companies, Food and Related Products
Country: United States

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