Abstract Edge

Home page	Abstract Edge
Location	United States

Abstract Edge is a boutique digital consulting firm based in New York City, focused on online marketing strategy and execution for media, hospitality and lifestyle brands.

Abstract Edge has designed websites on Plone for dozens of companies including Discover Magazine, Atkins Nutritionals, Vera Wang, World Science Festival, Octagon, US Youth Soccer and The American Legacy Foundation.

Abstract Edge has been instrumental in the development of key Plone technologies such as Archetypes (Plone's core content type system).

Contact Abstract Edge at info@abstractedge.com or 212-352-9311 for more information.

Case Studies

Publishing and Printing, News and Media: Acclaimed Science Magazine "Discovers" Plone (United States )

DISCOVER Magazine, the magazine of science, technology and the future, recently launched a newly designed website on the open source Plone content management system (CMS).

Deployed Sites

Atkins Nutritionals (United States )

The new Atkins Nutritionals management team came to Abstract Edge during a complete reinvention of their brand. They wanted AE to create an online experience that articulated this new business strategy and brand identity, and the Atkins marketing team needed to be able to keep their online content timely and relevant. We designed a website, deployed on and managed by Plone, that reflects Atkins' new corporate mission, provides product information and educational resources, and inspires active people to achieve the advantage they need to enhance their health and enrich their lives. Through innovative strategy, creative design, and with the use of Plone, AE helped Atkins to successfully launch a new online business strategy.

DISCOVER magazine (United States )

DISCOVER magazine, the leading popular science magazine in the US, hired Abstract Edge to create a new website that would be more compelling to its community and subscribers. This high-traffic site, developed on the open source Plone content management system, contains every article of every issue since 1992, categorized, related and searchable, and allows DISCOVER to take advantage of blogging, podcasting, photo galleries, and video technologies, and greatly facilitates the publication of the online magazine.

Edison Schools (United States )

Edison Schools is an educational organization that partners with school districts, charter boards, and states to help create great schools and innovative programs that help students reach their potential.

The New York City Lesbian, Gay, Bisexual & Transgender Community Center (United States )

Established in 1983, the Lesbian, Gay, Bisexual & Transgender Community Center has grown to become the largest LGBT multi-service organization on the East Coast and second largest LGBT community center in the world.

Vera Wang (United States )

Vera Wang hired Abstract Edge to design a new "Fine Jewelry" section for their website, and to migrate the entire site to Plone. Plone provides Vera Wang with the capabilities it needs to keep the website up to date with their constantly evolving product lines. Since then Abstract Edge has redesigned the entire website and added additional content areas including the “Vera Wang Bridal Suite at the Halekulani Hotel” in Hawaii.

World Science Festival (United States )

Abstract Edge, in partnership with Six Feet Up, developed a website with Plone 3.0 for the World Science Festival. The first World Science Festival, co-founded by renowned physicist and author Brian Greene, and with a Board of Directors that includes actor Alan Alda, the President of Columbia University Lee Bollinger, and the President of New York University John Sexton, will be taking place in late May 2008 in New York City. The mission of the festival is to cultivate and sustain a general public informed by the content of science, inspired by its wonder, convinced of its value, and prepared to engage with its implications for the future.